For real estate agents

Posting isn't the job. Appointments are.

Free playbooks on what to say, what to film, and how Real actually pays. Then get on a call with Joe.

Work with JoeGet the 3 playbooks

Real Brokerage · Joe Taylor Group · Exactly What to Say Certified Guide

Joe Herrera
Joe Herrera coaching agents
Who this is for

For agents who want appointments and a real team.

You post and still don't get appointments.

You're tired of a split that calls itself support.

You want a team on the listing call with you, not a logo on your card.

Free playbooks

The playbooks

Three short playbooks on the words that win the listing, how Real pays, and turning comments into appointments. One email gets you all three.

Get all 3 playbooks, one email.

Playbook #1

Exactly What to Say on the listing appointment

The words for the listing sit-down. Joe's EWTS, written down.

Free PDF, coming soonSee the playbook →

Playbook #2

How Real actually pays

Revenue share, myth vs math. From the talk agents already watch.

Free PDF, coming soonSee the playbook →

Playbook #3

Facebook comments to a calendar

Turn listing comments into booked appointments. The system his team actually runs.

Free PDF, coming soonSee the playbook →
Featured video

Who I help, and why agents sit down with me.

Straight talk on the offer, the team, and how Real actually pays.

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About Joe

The words that win the listing.

Joe Herrera is an associate broker with The Real Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He's a certified Exactly What to Say guide. He teaches agents the words that win the listing, how Real actually pays, and how to turn attention into appointments.

The playbooks are that coaching, written down. If you read them and want further, that's what the call is for.

He built it from a start that promised none of it.

Work with Joe
Joe Herrera

One email a week.

What's working in conversations this week, plus the playbooks as they land. No spam, unsubscribe anytime.

Get the 3 playbooks